Also explains the European exclusivity of Flash memory version...
That's right, Sony has no intention of dropping the price of older PS3 models at the moment,
even with the just announced 'super slim' models coming next week.
In an interview with Engadget, SCEA VP of marketing John Koller has explained why the company won't drop the price of older PS3 models to account for the introduction of the newer 'super slim' model.
According to him, prices staying the same is due to "consumer demand"...
“There’s no price drop formally, but the thing that’s been happening in the market over the last year or so is that there’s been so many retail price promotions, and so many different gift card offers and all those things, being done by all of us (Microsoft, Nintendo and Sony), that we’ve heard from our consumer: ‘Enough with all these weird price moves. What we really want is content and games and value.”
As you may know, EU gamers will at least have the option to pick up a 12GB version of the new PS3 for £185, but this SKU won't come to the US. Why? Because US consumers' greater hunger for digital content...
“When you look at some of the earlier chassis, and the really early adopters — the 20GB, and the 60GB — that consumer had a choice,” said Koller. “They could either go out and buy another hard drive — and it’s an easy install, so we make it easy for the consumer if they want to take a hard drive off the shelf and plug it in, they can do that. They had a choice of doing that, or purchasing another PlayStation 3. And what’s been happening is we’re seeing a lot of adoption of second consoles in-house.
“The smaller Flash drive isn’t coming to North America, and a lot of that reason is the digital consumer. We really want to make sure, out of the box, that there is an option for them to be able to download that content. That is really critical for us, very very important.
The cheapest version of the new PS3 available to US gamers will be the 250GB $270 option. That's $20 more than the $250 160GB version of the outgoing model, which means an actual rise in the base price of a PS3 in North America.
Also explains the European exclusivity of Flash memory version...
That's right, Sony has no intention of dropping the price of older PS3 models at the moment,
even with the just announced 'super slim' models coming next week.
In an interview with Engadget, SCEA VP of marketing John Koller has explained why the company won't drop the price of older PS3 models to account for the introduction of the newer 'super slim' model.
According to him, prices staying the same is due to "consumer demand"...
As you may know, EU gamers will at least have the option to pick up a 12GB version of the new PS3 for £185, but this SKU won't come to the US. Why? Because US consumers' greater hunger for digital content...
The cheapest version of the new PS3 available to US gamers will be the 250GB $270 option. That's $20 more than the $250 160GB version of the outgoing model, which means an actual rise in the base price of a PS3 in North America.
They're so full of shit it's funny. So their reasoning that they shouldn't lower prices is that customers get enough of them with Nintendo and Microsoft? Are they claiming they don't have to because Nintendo and Microsoft have done it for them? And they are sure the stores are willing to bite the bullet for them as well.
Truly, they should have been honest and told the truth, that they like to anally rape customers. It's kinky to them. Trojans, credit card theft, price hikes, lawsuits, it's all just bdsm to them. And they like it.